Denim has its origin in tough canvas cloth from Nimmes, France (de Nimmes - of
Nimmes). Genoese sailors used this cloth to make rough-and-ready pants that
lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or
"Jeans", these trousers found favour around the world wherever men had to do
work that would ruin most other clothes. In the American Wild West, cowboys
practically lived in them, as did railroad workers and farmers.
In the 1950s, blue jeans were the archetypal youth wear. Marlon Brando wore them
in The Wild One. So did James Dean, in Rebel Without A Cause. Hollywood Westerns
made a cultural icon of the cowboy and helped jeans cross over into mainstream
wear.
There have been many versions of jeans - drainpipes for teddy boys, embroidered
ones for hippies, designer denims for society ladies. They transcend fashion,
income and social barriers, enjoy universal appeal, and have been wardrobe
staples for nearly half a century now. No doubt, if asked to select the apparel
equivalent of "Desert Island Discs", most people would number their favourite
pair of jeans among the must-have clothing they would want to be marooned on a
desert island with.
In today's global village, jeans are here-to-stay as everyday attire of the
young and the young-at-heart.
Behind every well-known jeans label, is quality denim. In many cases, Arvind
Denim.
The Arvind Mills' Denim Division was established in 1987 and
has since grown into one of the world's largest denim producer. With a turnover
of US$ 180 million, Arvind Denim has a capacity for producing 110 million metres
per year. The denim is exported to more than 70 countries all over the world,
besides catering to the Indian market.
The vertically integrated plants rank among the most modern in the world. Arvind
offers both Slasher as well as Rope dyeing facilities under one roof.
The basket of products includes denims from 6 oz. to 15.5 oz. in various shades
of indigo, yarn-dyeds, different casts, tints, naturals and over-dyeds, both
open-end and ring-spun, in various weaves, in 100% cotton and cotton-based
blends with Lycra® , Polyester, Tencel®, Bamboo, Jute, Linen etc., and in
various finishes.
Continuous innovation and market / customer-based development is backed by a
dedicated DNTG (Development and New Technology Group) and a fully-equipped pilot
plant for sampling of new products.
Denim from Arvind offers reliability, quality and value-addition through
services like shrink-film-wrapping and bar-coded labeling of rolls, providing
washed and unwashed shade blankets with every order and faster documentation,
using the SAP/R3 module. A customer counseling team is devoted to resolving
quality issues and achieving desired wash results.
Global offices and independent dedicated sales teams for all locations and key
accounts enhance the customer service.
Trend-setting seasonal collections, introduced in consultation with the
designers, and market feedback keep us miles ahead of competitors.
To support this entire infrastructure, there is technical expertise on and off
the shop floor, a vigilant quality assurance team, a dedicated DNTG, computer
professionals and a thoroughly professional marketing and customer service team.
With state-of-the-art technology and equipment,
the plants rank among the most modern in the world. Being one of the
largest producers of denim in the world, Arvind caters to the high
quality markets of Europe, US, West Asia , the Far East & the Asia
Pacific.
The
following technologies are used to deliver quality fabric:
Spinning - open-end
Foam Finishing
Spinning - Ring
Mercerizing
Slasher Dyeing
Continuous Dyeing Range
Rope Dyeing
Air-Jet & Projectile
Wet Finishing
All the units have in-house power
generation plants, ensuring round-the-clock power supply and an
effluent treatment facility, which recycles wastewater. Denim
waste is converted into recycled denim paper.
Besides the regular open-end, ring indigos and over-dyed denims, the
product portfolio includes:
Cotton blended with other fibres like: Polyester, Jute, Tencel,
Bamboo, Lycra, Nylon, Linen, etc
Interesting weaves like: Left hand twill, right hand twill, broken
twill, cross hatches, cords, dobby’s, structures, etc
Weight ranging from : 6 oz. To 15.25 oz
Finishes like: mercerized, water repellant, moisture management,
self cleaning, anti bacterial etc.
New dyeing styles with various color combinations.
The new product developments include poly urethane-coated denims,
customized designer denims, printed denims and structurals. Arvind’s
seasonal collections are trailblazers in the international market.
Arvind brings forth two collections every year, the Spring - Summer
and the Autumn - Winter.
In keeping with Arvind's customer-oriented philosophy, reliability,
quality and value-addition through services is offered to all the
customers. Shrink-film wrapping and bar coded labeling of rolls,
providing of washed and unwashed blankets along with each order and
faster documentation using the SAP R/3 module, facilitate better and
faster material management for the customer. A customer counseling
team is devoted to resolving quality issues and achieving desired
wash results.
Immersed in strong tints, weaves blends and structures, our Spring - Summer ’06
collection is full of innovation and inspiration. It comprises of SS’06 XX &
SS’06 XY
SS ’06 XX
Let the mind become fashion conscious. Be you, be naughty, apparently malicious
but feminine. Flit and flutter above the aura of petals. Touch, fly, rest, get
splashed with the colors of denim, dyed and sun blasted. Here begins the play of
force between indigo power and the pleasure of colors.
SS ’06 XY
Live clean but sway as the careless. Remove the extras, gain power in those
wings of fantasy. Stun the world with your Greek God looks, celebrate the
pandemonium of culture and fashion. Become the paparazzi’s hot dude. Born with
wings of desire, take off to a fantasy flight to hunt for colors and fragrance.
HIGHLIGHTS OF OUR SS ’06 COLLECTION
Lighter weights with good yarn
textures in dense constructions so that they can be used for both tops and
bottom-wear
Cotton/Linen blends in light and
medium weights with strong slub characters
Bright indigo, grey indigo, grey,
brown, green and yellow casted denims
Denims with super dark indigo and
multi-color shade
Stay black denim with fine textures
Stretch denims in different casts
with comfort stretch
Products with regular twills,
canvas, broken twills, structures and new dobby weaves
Lighter and medium weight denims in
differentiated casts
Polyester blends with different
colored polyester yarns
